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Using the bad boy image...?

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OK , as some of you might know from a few of the other threads on the "lab" - I was featured on a reality show and portrayed as a "bad boy" type. Basically, after this happened, my firm went into a downward spiral. Since then, I have tried to distance myself from that reality show image. What I am thinking now is, maybe I have been going about it all wrong...maybe I should use that as a selling point...thoughts and criticisms please (no holds barred)

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