Is paying for referrals on Nolo/Lawyers.com ethical?

Hello, I am wondering if paying referral services like Nolo and Lawyers.com is actually permitted in New York under the ethical guidelines. Rule 7.2 of the Rules of Profession Conduct provides that "A lawyer shall not compensate or give anything of value to a person or organization to recommend or obtain employment by a client, or as a reward for having made a recommendation resulting in employment by a client" unless that organization is a qualified legal assistance organization. Doesn't that make it impermissible for attorneys to pay to be members of Nolo and Lawyers.com? Are Nolo and Lawyers.com "qualified legal assistance organizations"?