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One-time SEO Fee vs. Ongoing SEO Services

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Hey there lab members, I am interested in learning about pros and cons of hiring someone to perform a one-time SEO service for a website vs. hiring someone for a year or longer on a monthly basis. Which is a better investment?

Also, when I say SEO, I am talking about these services(Keyword research, competitive analysis, keyword content map, training, ranking tests etc.) Thanks in advance for any input.

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